The whole series of Mac/PC ads currently running on television are some of my favorite. The campaign uses the same two actors and the same music, with the nerdy older-looking guy as the PC and the younger, good looking, "cool"guy as a Mac. This is a big part of Apple's brand identity as well, since they really target the younger, tech-savy, "cool" demographic. Even just the way the actors are dressed gives off this brand identity, showing the PC all dressed well in a suit and tie with glasses while Mac just wears jeans and a nice shirt to show that they're hip with the times.
Each of the spots then take the opportunity to have the PC guy do something wrong/be complaining about something/or be embaressed by a better feature of the Mac. Although advertising that puts down your competitor is generally looked down upon, I feel like in these commercials it doesn't come across that way since they are really the only two popular options for operating systems when buying a new computer. I think that Mac was very smart in the way they did this campaign, since they're kind of the "underdog" and not nearly as well known as a PC, so by pointing out the flaws in PCs, Apple is both informing their customers about their product's features while reminding them of the reasons they should switch to Mac.
I chose this ad in particular mostly because it made me laugh, since there are so many good Apple ads to chose from. I noticed in particular about that that despite the fact it's meant to put down PCs, they did it in a way that seems like Mac is being nice to PC by still giving him compliments and trying to make him not feel so bad.
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